Seara Foods

THE HEATED/FROZEN AD Developed for Seara Foods at WMcCANN/Brazil, a print advertisement that freezes or heats up when the product is shown in the freezer or oven, respectively. The ad requires the viewer to push a button to activate the effect. The purpose of the ad is to create the impression that the product can be easily prepared for freezing or heating, saving time and effort. Art direction • image composition.